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Research papers

Conceptual closure

Television advertising frequently follows a common creative structure. Typically this involves a narrative or story telling component that portrays a situation or problem followed by the presentation of the brand at or near the end of the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Richard B. Silberstein, Geoffrey Nield, Shaun Seixas
June 15, 2015
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Citation

Silberstein , Nield and Seixas (2015a, June 15). Conceptual closure . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conceptual-closure-